There’s no disputing that government and industry has most responsibility for avoiding ecological breakdown but, as the ‘Take the Jump’ initiative tells us, people are not powerless in making a difference.
Research by the University of Leeds School of Earth and Environment, the C40 Cities Climate Leadership Group representing almost 100 of the worlds biggest cities and the global engineering consultancy, Arup found that 27% of the changes needed can be made by individuals. But the focus for reductions in consumption isn’t on everyone as greater wealth leads to greater consumption.
‘Take the Jump’ suggests 6 different shifts are necessary whereas the relaunched ‘Preston Green Pledge’ offers up to 7 different areas in which either reductions in consumption or positive actions can be made to help make Preston a cleaner, healthier and greener city. These are under the themes of water, waste and recycling, transport, sustainable food, energy, nature and spreading the word with many suggestions for each category.
Everyone is invited to choose just one theme or up to seven then fill in the form to register their pledge.